Imprinting of rescue bird is an often hotly debated topic amongst bird lovers, wildlife rehabilitators and rescuers, where voiced opinions range considerably. One extreme approach to this topic suggests that imprinted birds are principally unreleasable, and that once a bird is imprinted that this situation cannot be reversed. The other extreme opinion considers all imprinted birds as releasable and implies that these birds have similar survival chances in the wild compared to birds who have not been imprinted. However, own experiences and those of fellow rehabbers have shown that, and this should actually not be unexpected, the truth lies neither in the middle nor is it to find in one or the other extreme. To find an answer, it seems worth to explore some basic underlying processes, like imprinting, learning, conditioning and habituation.